Re-Defining Best-in-Class

Re-Defining Best-in-Class

Recently, VFC collaborated with The Lewis Group, headquartered in Royersford, PA on a buttoned-up brand image.

An exciting new look for river protector!

An exciting new look for river protector!

After competitive research and target analysis, VFC develops conceptual approaches that meet the brand objectives defined in a detailed strategic plan.

Porter Law

Porter Law

For this client, a startup attorney entering a very competitive market, VFC undertook an extreme amount of competitive research and conceptualized several strong directions prior to multiple iterations that fine tuned the final brand. The sturdy glyph is a column composed of equally weighted stokes while showcasing the original P and L identity for Porter Law.

Take a Free Ride

Take a Free Ride

Programs that have gone on as long as ten years without care and feeding can, quite expectedly, start to wither on the vine. In a perfect world, brands would touch all of their campaigns and programs at least annually to make adjustments that help them better connect with the target audience.

Kickstarting

Kickstarting

In addition to representative photography that clearly and effectively showcases the client’s product features and benefits, VFC collaborated on a video with Speedsleev to communicate to potential Kickstarter targets that backing this buttoned-up campaign wasn’t just a new-fangled fad, but a smart choice offered by an established brand.

The RAAB Collection

The RAAB Collection

VFC developed a new standard for the RAAB catalog that represented the gravitas of their products, while creatively and compellingly showcasing each document with accompanying information and specifications.

OJRMTB Team Jerseys

OJRMTB Team Jerseys

VFC branding programs don’t end with the development of a name, identity, logo and standards and one unique application has become a specialty for the creative firm that loves cycling and outdoor adventure.