For this client, a startup attorney entering a very competitive market, VFC undertook an extreme amount of competitive research and conceptualized several strong directions prior to multiple iterations that fine tuned the final brand. The sturdy glyph is a column composed of equally weighted stokes while showcasing the original P and L identity for Porter Law.
In addition to representative photography that clearly and effectively showcases the client’s product features and benefits, VFC collaborated on a video with Speedsleev to communicate to potential Kickstarter targets that backing this buttoned-up campaign wasn’t just a new-fangled fad, but a smart choice offered by an established brand.
In November 2009, just a few short, sad months after Harry Kalas called his last game, VFC’s creative director, Todd Palmer was contacted by his good friend and college roommate, Lawrence Nowlan. Nowlan asked VFC to join him in a very special project— to forever memorialize Harry Kalas where he should be memorialized… at Citizen’s Bank Park.
New product launches that make extraordinary claims must back them up with extraordinary evidence. Clear, informative photography that helps illustrate quality, features and benefits combined in a simple layout communicates value and helps sell the product. The revolutionary, lightweight Speedsleev keeps the cyclist’s essentials handy but out of site.