Porter Law

Porter Law

For this client, a startup attorney entering a very competitive market, VFC undertook an extreme amount of competitive research and conceptualized several strong directions prior to multiple iterations that fine tuned the final brand. The sturdy glyph is a column composed of equally weighted stokes while showcasing the original P and L identity for Porter Law.

Take a Free Ride

Take a Free Ride

Programs that have gone on as long as ten years without care and feeding can, quite expectedly, start to wither on the vine. In a perfect world, brands would touch all of their campaigns and programs at least annually to make adjustments that help them better connect with the target audience.

Kickstarting

Kickstarting

In addition to representative photography that clearly and effectively showcases the client’s product features and benefits, VFC collaborated on a video with Speedsleev to communicate to potential Kickstarter targets that backing this buttoned-up campaign wasn’t just a new-fangled fad, but a smart choice offered by an established brand.

The RAAB Collection

The RAAB Collection

VFC developed a new standard for the RAAB catalog that represented the gravitas of their products, while creatively and compellingly showcasing each document with accompanying information and specifications.

OJRMTB Team Jerseys

OJRMTB Team Jerseys

VFC branding programs don’t end with the development of a name, identity, logo and standards and one unique application has become a specialty for the creative firm that loves cycling and outdoor adventure.

Fork and Ale Signage

Fork and Ale Signage

Shortly after conceptualizing a unique and memorable identity for a new restaurant venture VFC was enlisted to collaborate with the restauranteurs on interior decorating, color schemes, environmental branding and signage.

The Harry Kalas Memorial Statue

The Harry Kalas Memorial Statue

In November 2009, just a few short, sad months after Harry Kalas called his last game, VFC’s creative director, Todd Palmer was contacted by his good friend and college roommate, Lawrence Nowlan. Nowlan asked VFC to join him in a very special project— to forever memorialize Harry Kalas where he should be memorialized… at Citizen’s Bank Park.

Speedsleev product photography

Speedsleev product photography

New product launches that make extraordinary claims must back them up with extraordinary evidence. Clear, informative photography that helps illustrate quality, features and benefits combined in a simple layout communicates value and helps sell the product. The revolutionary, lightweight Speedsleev keeps the cyclist’s essentials handy but out of site.