Take a Free Ride

Take a Free Ride

Programs that have gone on as long as ten years without care and feeding can, quite expectedly, start to wither on the vine. In a perfect world, brands would touch all of their campaigns and programs at least annually to make adjustments that help them better connect with the target audience.

Annual Reporting

Annual Reporting

VFC has always prided ourselves on looking at an annual report as a marketing vehicle where creativity and messaging enhances data and presenting the brand personality helps the reader to understand more than the bottom line.

Expert Cataloging

Expert Cataloging

From planning, layout, design and custom illustration to writing, photography and production coordination, each and every VFC-produced catalog is a labor of love.

Kickstarting

Kickstarting

In addition to representative photography that clearly and effectively showcases the client’s product features and benefits, VFC collaborated on a video with Speedsleev to communicate to potential Kickstarter targets that backing this buttoned-up campaign wasn’t just a new-fangled fad, but a smart choice offered by an established brand.

Veracity’s tipping point

Veracity’s tipping point

Every communications professional makes mistakes. Errors are an unavoidable part of the communications process and, no matter how careful one is, from time to time a mistake will manifest itself when it’s too late to rectify… like a zit revealed as your prom date rings the doorbell.

The RAAB Collection

The RAAB Collection

VFC developed a new standard for the RAAB catalog that represented the gravitas of their products, while creatively and compellingly showcasing each document with accompanying information and specifications.

GRAMMAR TIME: Alot vs A lot

GRAMMAR TIME: Alot vs A lot

One advertising agency’s heroic attempt to rid the Internet of an overwhelming number of errors that are as likely signifying the end of days as anything else—say, that bacon-flavored milkshake or intelligence shattering reality TV.

Hey, we’re not graphic designers!

Hey, we’re not graphic designers!

At least once a day we’re introduced, praised or otherwise mentioned as a client’s “graphic designer.” In every single client relationship VFC brings more to the table than design and although VFC excels in graphic design, our capabilities are abundantly greater and range to include:

LGBT Equality Alliance

LGBT Equality Alliance

So many LGBT identities employ rainbow themes, it was our intent to get noticed in that sea of color with shades of a hue that can be considered masculine or feminine with hard edges that represent individual identities and overlapping that connotes community.

Character Development

Character Development

Strategic development of an iconic character can make a boring brand fun and create a sense of personality necessary to secure a unique position.