B2B (business-to-business) marketing is marketing of products or services to businesses or other organizations for use in production of goods, for use in general business operations or for resale to other consumers, such as a wholesaler selling to a retailer. In contrast, consumer marketing employs messaging that markets directly to the end user. So what’s the difference?
VFC makes your business competitive, create and professional. We believe that businesses like yours are what really drives the economy. Small businesses should have the same opportunities of excellent, consistent branding, marketing and advertising as the fortunate few!
Everyone knows that a website makes the first impression for your brand online but, in the real world, a brick and mortar retail establishment’s face or first point of contact with potential customers is a sign. It’s true, a sign is the real face of a retail offering and, beyond way-finding, helps consumers form an immediate opinion about your brand.
For this client, a startup attorney entering a very competitive market, VFC undertook an extreme amount of competitive research and conceptualized several strong directions prior to multiple iterations that fine tuned the final brand. The sturdy glyph is a column composed of equally weighted stokes while showcasing the original P and L identity for Porter Law.
In addition to representative photography that clearly and effectively showcases the client’s product features and benefits, VFC collaborated on a video with Speedsleev to communicate to potential Kickstarter targets that backing this buttoned-up campaign wasn’t just a new-fangled fad, but a smart choice offered by an established brand.