Tag Lines: Advertising’s poetry

Tag Lines: Advertising’s poetry

There is something in my brain that is extremely attracted to the lowest common denominator of all possible phrases that still cleverly and creatively describes a product or a company. I love tag lines, I always have.

Big Branding for Small Business

Big Branding for Small Business

VFC makes your business competitive, create and professional. We believe that businesses like yours are what really drives the economy. Small businesses should have the same opportunities of excellent, consistent branding, marketing and advertising as the fortunate few!

Signage

Signage

Everyone knows that a website makes the first impression for your brand online but, in the real world, a brick and mortar retail establishment’s face or first point of contact with potential customers is a sign. It’s true, a sign is the real face of a retail offering and, beyond way-finding, helps consumers form an immediate opinion about your brand.

Porter Law

Porter Law

For this client, a startup attorney entering a very competitive market, VFC undertook an extreme amount of competitive research and conceptualized several strong directions prior to multiple iterations that fine tuned the final brand. The sturdy glyph is a column composed of equally weighted stokes while showcasing the original P and L identity for Porter Law.

Take a Free Ride

Take a Free Ride

Programs that have gone on as long as ten years without care and feeding can, quite expectedly, start to wither on the vine. In a perfect world, brands would touch all of their campaigns and programs at least annually to make adjustments that help them better connect with the target audience.

Annual Reporting

Annual Reporting

VFC has always prided ourselves on looking at an annual report as a marketing vehicle where creativity and messaging enhances data and presenting the brand personality helps the reader to understand more than the bottom line.

Expert Cataloging

Expert Cataloging

From planning, layout, design and custom illustration to writing, photography and production coordination, each and every VFC-produced catalog is a labor of love.

Kickstarting

Kickstarting

In addition to representative photography that clearly and effectively showcases the client’s product features and benefits, VFC collaborated on a video with Speedsleev to communicate to potential Kickstarter targets that backing this buttoned-up campaign wasn’t just a new-fangled fad, but a smart choice offered by an established brand.

Veracity’s tipping point

Veracity’s tipping point

Every communications professional makes mistakes. Errors are an unavoidable part of the communications process and, no matter how careful one is, from time to time a mistake will manifest itself when it’s too late to rectify… like a zit revealed as your prom date rings the doorbell.