Sly Fox Brewing Company’s Can Jam Music Festival
Several thousand people descended on Pottstown, Pennsylvania’s Sly Fox Brewing Company on September 27th to attend a free music festival featuring five regional bands on the rise. The free outdoor festival that featured Sly Fox beer, their own delicious food and two gourmet food trucks was punctuated by a KanJam Tournament—all to celebrate craft beer in cans.
VFC began collaborating with Sly Fox on curating the original festival several months earlier and helped organize the event, procure talent and facilitate the world’s largest KanJam Tournament. As they grow, Sly Fox events have become a labor of love for VFC creatives and the Sly Fox Brewing Company team who undertakes the lion’s share of the effort. It’s VFC’s continual goal to bring organization and the best possible pre-event branding and promotion, as well as after-event coverage possible.