VFC took the opportunity, while redesigning the Internet presence of corporate cleaning powerhouse–Budget Maintenance, to streamline their 25-year-old corporate identity. The exercise yielded a new style guide, brand standards and a set of organized and effective divisional logos.
Budget Maintenance’s story is broad and their divisions are diverse. It’s important that their revised website weighs each division with the gravitas it deserves, while creating a framework that effectively showcases the distinct offerings of each. The new responsive website—displaying equally well on desktops, tablets and mobile devices–still features powerful property maintenance applications for all of their diverse clients and it is designed to provide the most critical information for emergencies and work requests.