Reinvented identity for busy bike shop

One of the region’s very best bicycle shops, Bikesport—as famous for their deep knowledge-dropping wrenches as they are their vast product offering across all levels of cycling—is ticking off 25 years in business this year. To celebrate, the Montgomery County retailer commissioned VFC to develop a special anniversary identity that could morph into a strong new brand after the confetti was swept up. The results for both efforts are subtle and sophisticated, original, professional and memorable.

Bikesport’s racing team is sponsored by another VFC client, Sly Fox Brewing Company and both brands dig dope design in their apparel offerings. Bikesport’s team racing kits feature bold brand messaging and an arresting color palette set off the aggressive geometric panels that just look cool… and fast!

VFC continues to consult with Bikesport on everything from display advertising and retail apparel to privately labeled product and signage. Because the small business adopted the standard set with VFC’s identity approach we’re able to apply the compelling new theme to a variety of lively, consumer-touching instances.